Content Strategy for the Web by Kristina Halvorson

Content Strategy for the Web Kristina Halvorson ebook
Page: 135
Publisher: New Riders Press
ISBN: 0321620062, 9780321620064
Format: pdf

Content Strategy for the Web Kristina Halvorson ebook. You've ignored the core of your web content strategy for too long. Help users play with the features on teh site, help them discover. Over the past few years the phrase "content strategy" has been popping up more and more in discussions about the web and other interactive media. Farmville creator Zynga is to lay off 18pc of its workforce – approximately 520 people – as part of a dramatic restructure to transform the company from a web company into more of a social and multiplayer operation. More brands are bringing more content in their web presence – to help customers make the right choice. While the company's New York, LA and Dallas offices are to bear the brunt of the cuts, the company's CEO Mark Pincus said the impact of the layoffs will be felt across every group in the company. Content strategy can be tough if your product or service is not sexy but it is a must for your SEO development. There are many misconceptions about what this role is in its entirety. Content Strategy for the Web download pdf. Let's redraw the quad and give the strategic core the place it deserves. Content post panda update is nearly king then? Content Strategy for the Web by Kristina Halvorson.